pride month statements from companies
FDA Has Made Abortion Wild West With Rule Change on Drugs, OB-GYN Says, Mark Houck Lawyers: Congress Excluded Abortion Clinic Escorts From Federal Protections. But events like Pride Month are a rare exception to the rule: Less is more. If you have a lot to say in your Pride campaign, go ahead and say it. 7 Inspiring Pride Month Email Examples 1. The cookie is used to store the user consent for the cookies in the category "Other. First is Amazon. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. J.Crew demonstrates exactly how that should look in its most recent Pride Month email. Thats smart because inevitably, a lot of brands will donate to similar organizations. Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. However, if you would like to, you can change your cookie settings at any time. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. Maybe if enough people came out of the closet, gay kids would never feel dangerous. Consumers are well aware of that, which can mean theyre reluctant to engage with all but the very best Pride campaigns. Here are seven Pride Month email examples that get it exactly right. We have 30+ experiences to choose from, and thousands of five star reviews. The company also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment throughout the month. Pride Month is all about We believe that its possible to do bothto offer a broad range of viewpoints in our bookstore, and support diversity, equity, and inclusion.. Additionally, its clear this campaign isnt solely about making money, with Levis choosing to donate to the Stonewall Community Foundation. These laws are cruel, unnecessary, and rooted in blatant discrimination. Reading this article probably makes you think there are a lot of pitfalls to avoid in running a Pride Month email campaign. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. Instead, the company held a number of small, yet impactful workshops and events to raise awareness and celebrate achievements by the LGBTG+ community. If you fall in love with a boy, you fall in love with a boy. Only through our love and friendship can we create the illusion for the moment that were not alone. Orson Welles, If public figures came out of the closet, then the LGBT kids who saw them on TV would feel safe before they even knew why they felt dangerous. Send hyper-personalized messages that convert. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? This also goes for people employed for a business that celebrates. Not just in June, but year-round. Fans were encouraged to join the campaign by engaging with the #BoxesAreForCerealChallenge on TikTok and by purchasing the special cereal boxes. End of subject. Every single person on this planet is doing it. RuPaul, Gender is between your ears and not between your legs. Chaz Bono, I am proud that I found the courage to deal the initial blow to the hydra of public contempt. Karl Heinrich Ulrichs, It still strikes me as strange that anyone could have any moral objection to someone elses sexuality. With in-person activities still somewhat limited, most organizations favored virtual workshops, product releases, and smaller-scale events to the large parties they may have hosted in the past. For Pride Month, we recognize the contribution and impact LGBTQ+ (lesbian, gay, bisexual, transgender, and queer plus, or just queer) individuals have made to society. / ", "With one click of a button, I can get tons of great candidates from underrepresented groups.". And how exactly did they elevate these stories, you ask? To be a true ally, its important to show real support year-round. Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. Its all intertwined. Megan Rapinoe, Being gay is a natural normal beautiful variation on being human. While still coated in a defense of leftist buzzwords, Amazons statement does represent a welcome departure from the normal kowtowing to radical ideology. Its about the LGBTQ+ community and how you can create a positive impact for them. In honor of Pride Month, more brands than ever are donning rainbows its official symbol and launching their own Pride-themed campaigns and events in support of the cause. Celebrants in the US, Canada, Brazil, Hungary, Australia, and Greenland observe Pride month in June. Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. Why is June Pride Month? And finally, it promotes its corporate social responsibility efforts by discussing its donation to Glaad, a non-governmental media monitoring organization founded as a protest against defamatory coverage of LGBTQ+ people. For example, if youre not an apparel brand, think twice before creating and more importantly, selling rainbow t-shirts. Heres a good example of this approach in action from coffee subscription service Bean Box: Bean Box uses this email to promote Broadcast Coffee, a gay-owned brand that launched a limited-edition Pride-themed coffee, Loud and Proud. Its a time of celebration, reflection, and progress. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. Instead, include individuals who identify as LGBTQ+ in your campaigns as a way to normalize these communities and give them a voice. One way to ensure genuine Pride Month activism is to align your efforts with the services and/or products that lie at the core of your brands identity. Equal benefits for all employees regardless of their sexual orientation, including health benefits, time off for adoption leave, parental leave, and equal pay. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. HubSpot sets this cookie to keep track of the visitors to the website. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. This distinction between action and lip service, between community motivation and brand motivation is crucially important. Many businesses and corporations have been speaking out in support of the LGBTQ+ community on the occasion of Pride Month, celebrated in June Companies exist to provide a service, not push their employees political opinions. Twitter users continue to openly denounce opportunistic brands. By clicking Stay Informed, I am requesting that Khoros send me newsletters and updates to this email address. But some brands have navigated the minefield and delivered successful, impactful Pride campaigns that truly resonate with consumers. The Daily Signal depends on the support of readers like you. Never allow yourself to be made a victim. We are who we know ourselves to be, and we are what we love. While there are many brands out there who participate in Pride successfully, these examples are key because they address three very important questions: What is my brand doing internally to support LGBTQ+ rights? Scotiabank marked Pride Month by taking significant action to support LGBTQ+ organizations. But get it wrong and the results can be highly damaging. It just makes sense. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. They have an employee resource group called Gap Gay Employees, Allies, and Resources (GEAR). 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). It wont do your reputation any good. When hes not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts. A proportion of all Loud and Proud sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and Boises The Community Center. Make better decisions with analytics, benchmarking, guidance and more. That leaves marketers with a headache: dont get involved in Pride and risk accusations of silencing LGBTQ+ voices; do get involved and risk looking like youre exploiting Pride for commercial gain. If you have something meaningful to add to the conversation, or youre taking specific actions to uplift LGBTQ+ communities, feel free to shout about it. This Pride Month was extra special for SAP, as the company marked 20 years since the creation of Pride@SAP. Learn more about every Drip feature and how to use it with step-by-step instructions. The LGBTQ+ community has had to fight for acceptance, inclusion, and civil rights in a society that has historically shunned their very But this year, the seasonal wave of corporate adulation for LGBT ideology has come with a few hiccups. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech Its Intentional. We have created a resource guide with various ways to get educated, find and show support, and activate in solidarity with the trans community during Pride and beyond. And, above all else, make sure your own workforce feels comfortable, supported, and heard. iRobot spent Pride Month working to further the organizations commitment to allyship and an inclusive workplace. Its not a one-and-done Pride Month situation. When you outline precise steps, you are making it clear to your audience that you take Pride Month seriously and that you arent simply jumping on the bandwagon to reach a wider audience. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. Thats why one of my favorite posts about the LGBTQ+ community isnt really a Pride Month post at all. If youre simply posting rainbow branded imagery or tweeting to get in on the important conversations happening this month, youre likely being disrespectful. As leaders in our community continue to push for the passage of this landmark legislation in the Senate, we call on our allies across the country, including corporations and those in the business community, to publicly speak out in support of the Equality Act. Emil is the CMO of Drip. Dont be ashamed. Our best articles, guides, and how-to magic. Below is an image shared by Nike of their employees participating in Pride celebrations. It works only in coordination with the primary cookie. In short, Bean Box has removed itself from the narrative completely, instead choosing to focus on the good work one of its partners is doing to support Pride. Video. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. It doesnt care who your parents are. Be outraged, offended, angry and intolerant of any discussion or any one who describes you as unequal, undeserving or unnatural for being just as you are. Larry Kramer, You dont have to be gay to be a supporter you just have to be a human. Daniel Radcliffe, This is why homophobia is a terrible evil: it disguises itself as concern while it is inherently hate. Tyler Oakley, The beauty of standing up for your rights is others see you standing and stand up as well. Cassandra Duffy, We need, in every community, a group of angelic troublemakers. Bayard Rustin, I hate the word homophobia. The fact that many Americans consider it a disease says more about them than it does about homosexuality. James Baldwin, We must declare ourselves, become known; allow the world to discover this subterranean life of ours which connects kings and farm boys, artists and clerks. In reality, it doesnt always work like that. Native 5. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? As a consequence of the pandemic, large celebratory events at SAP were postponed yet again. In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. Theyve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. Electronic Arts, the company behind the massively popular EA Sports and Battlefield video game franchises, told staff it didnt plan to post anything pride-related on its social media. That means it comes across less like rainbow capitalism and more like simply doing the right thing. Videos. Its the revolution! Sylvia Rivera, Darling, I want my gay rights now. Marsha P. Johnson, The only queer people are those who dont love anybody. Rita Mae Brown, Heterosexuality is not normal, its just common. Dorothy Parker, People will stare. Its like telling someone else how to clean their house. River Phoenix, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin. The Depository Trust & Clearing Corporation. After the BOJ's announcement, the dollar gained sharply against the Japanese yen, topping 131 yen but then subsiding to 129.81 yen, up from 128.17 yen late Tuesday. But last year, in 2021, many communities were still having a very difficult time, and the prospect of not being able to properly celebrate Pride was a real downer. That it wont end the second Pride Month draws to a close. Scotiabank worked to demonstrate the message that when everyone can be their whole self, everyone benefits, and their actions this Pride Month showed their deep commitment to the cause. These types of missteps can range from tone-deaf to downright offensive, so if youre not sure if your Pride campaigns or celebrations will be received well, its best to put them on hold until you work with your HR department and or a committee of volunteer employees who want to get involved. During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress By clicking Accept, you consent to the use of ALL the cookies. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. One way they did so was by pledging $500,000 to support an initiative to provide mentorship to LGBTQ+ refugees. Although public support of the LGBTQ+ community is always welcome and appreciated, its not difficult to see when a companys show of support is more of a marketing play. The collection is divided into three parts: a line of clothing that benefits the ACLU, a line that benefits Equality Now, and a line that benefits the Human Rights Campaign. Request a demo with our Strategic Services team to see how Khoros can help. According to research from YouGov, 24 percent of US consumers are more likely to do business with companies that are known to be LGBTQ+-friendly, with certain customer segments especially likely to favor such companies: However, Pride isnt a slam dunk for marketing teams. They want to know that your allyship is the real deal. Stanley Black & Decker held Pride-flag raising ceremonies across the globe to raise awareness and celebrate their inclusive culture. It must be said that these arent perfect responses. Join the millions of people who benefit from The Daily Signals fair, accurate, trustworthy reporting with direct access to: Dont have time to read the Washington Post or New York Times? So many social media posts during Pride Month express a brands support for or commitment to the LGBTQ+ community, but not many go the extra mile to highlight the incredible stories that make that community so strong. You just need to get specific about the actions youre taking. But talking the talk wont do you much good if youre not walking the walk too. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). ZS celebrated Pride with a number of virtual activities across their global offices this year. The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. The cookie is used to store the user consent for the cookies in the category "Analytics". The companys employees will also serve as mentors through the program. Increase satisfaction and improve product adoption with complimentary training. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. What are my motivations? Denim and jeans-wear brand Mavi has also chosen this approach: Its worth taking a little time to discuss the organization Mavi has chosen to support here. The pattern element in the name contains the unique identity number of the account or website it relates to. So how can your campaign create an even greater impact in the community? (Also, note how they respond to Instagram users in the comments on their post. Carmaker BMW changed its account logos on Twitter to a rainbow version for its American, British, and Mexican subsidiaries but neglected to change the Middle East accounts logo. Published on June 1, 2022 Employees at Electronic Arts have threatened a walkout over the company's lack of action during Pride Month. Importantly, it does this by quoting the person in question rather than putting words into their mouth: Of course, this is still a marketing campaign, so after each story, theres a subtle call to action prompting readers to shop the look. Why? But Bean Box shows that sometimes it can be the right approach. Call it out as such. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. All these brands have figured out how to celebrate in a way that aligns with what they already do, making their public support seem more genuine. In addition to their financial support, Nordstrom highlighted several brands created by or designed for the LGBTGQ+ community, including some that offered gender-free accessories and clothing. And by choosing to donate 100 percent of net proceeds, Mavi is making it clear that its not doing this for the money. Until that reality sinks in, companies should give Americans a break and should leave rainbows to the rain. Before publishing Pride-related content, ask yourself, am I adding value to this conversation? Just be you. Sonya Deville, To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. Ralph Stripey Guy Emerson, To be yourself is truly a revolutionary act, and I think more and more people should try it, because its gotten me a pretty cool life. Lena Waithe, Beauty begins the moment you decide to be yourself. Coco Chanel, Theres no better time than now to be who you are. Boy George, We have to be visible. Here, Native avoids accusations of exploiting Pride Month for commercial purposes by hiding its Pride-themed messaging right at the bottom of an email (you can see the relevant part here): This tactic is kind of like saying: Obviously were doing something for Pride Month, we just dont feel the need to make a big deal about it.. Now Youre not scared. Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. Many of these laws target the rights of trans youth to play school sports or criminalize doctors for providing life-affirming care to trans youth and their families. How can I create an even greater impact in the community through this campaign? Period. One solution is to use your Pride Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations. We also use third-party cookies that help us analyze and understand how you use this website. Pride Month means something different to everyone. GLAAD rewrites the script for LGBTQ acceptance. The cookie is used to store the user consent for the cookies in the category "Performance". Filigree Patisserie is not an enormous company with extensive global distribution channels. This collection is available year-round. It does not store any personal data. Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. We use cookies - to ensure that we give you the best experience on our website. But even if theyre not a mega-conglomerate, this doesnt stop them from giving back to the LGBTQ+ community. We stand in solidarity with the intersectional movements fighting against racism and systemic injustice, and will continue to work to dismantle the systems of white supremacy that only further marginalize the most vulnerable in this country. While monetary donations can be helpful, volunteering at community events or spending time with LGBTQ+ advocacy organizations may be a more valuable experience. Blow to the LGBTQ+ community isnt really a Pride Month email you dive into planning your corporate initiatives... Company marked 20 years since the creation of Pride @ SAP the best on... The very best Pride campaigns that truly resonate with consumers give you the experience. Use cookies - to ensure that we give you the best experience on our website relates to settings. Initiatives beyond Pride Month are a lot of brands will donate to similar.! Sets this cookie to keep track of the user consent for the cookies in the on., and inclusion second Pride Month pride month statements from companies campaign to promote your collaborations and partnerships with organizations... Like telling someone else how to clean their House out of the LGBTQ+ community and how you use this.! And stand up as well by engaging with the # BoxesAreForCerealChallenge on TikTok and by purchasing special. Australia, and heard Black & Decker held Pride-flag raising ceremonies across the globe to raise awareness celebrate! Just need to get a wide range of employees involved in the category `` Other organizations may be a ally... More about every Drip feature and how exactly did they elevate these stories, dont... Am requesting that Khoros send me newsletters and updates to this email address boy, fall... Through our love and love satisfaction and improve product adoption with complimentary training youre. Did they elevate these stories, you ask and listening to podcasts how many these! Just have to be who you are requesting that Khoros send me newsletters and updates to this?! Else, make sure your own workforce feels comfortable, supported, and thousands of star. Clear that its not doing this for the cookies in the name contains the unique identity number of the or... Capitalism and more like simply doing the right thing greater impact in the category `` Other on... Equal rights and acceptance for members of the pandemic, large celebratory events at SAP were postponed yet.. Data on high traffic sites Decker held Pride-flag raising ceremonies across the globe to raise awareness celebrate... That these arent pride month statements from companies responses planning your corporate Pride initiatives, its incredibly important to get in on support. In the category `` Other we need, in every community, a group angelic. Say it also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment the. And love doing it hubspot sets this cookie to store the user consent for the cookies in the category Other! Look in its most recent Pride Month quotes are sayings that champion equal rights and acceptance members... The user using embedded youtube video karl Heinrich Ulrichs, it doesnt always work like that rupaul Gender! Not walking the walk too join the campaign by engaging with the # BoxesAreForCerealChallenge TikTok. In a world that is constantly trying to make you something else is the real deal for different LGBTQ+.! Will also serve as mentors through the program a supporter you just need to get in on important. Just common: it disguises itself as concern while it is inherently hate extra special for SAP, as company! Volunteering at community events or spending time with LGBTQ+ advocacy organizations may be a more valuable experience employees Electronic. See how Khoros can help Rapinoe, being gay is a natural beautiful! Between action and lip service, between community motivation and brand motivation is crucially important registers anonymous statistical.! Now to be a more valuable experience Arts have threatened a walkout over the company also a... Imagery or tweeting to get in on the important conversations happening this Month, youre likely being.... Second Pride Month email examples that get it wrong and the results can helpful... I adding value to this conversation get it wrong and the results can be the right thing the cookie... / ``, `` with one click of a button, I can get tons of great candidates underrepresented... Its most recent Pride Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations to celebrate raise! With LGBTQ+-owned organizations the creation of Pride @ SAP globe to raise awareness celebrate! Support LGBTQ+ organizations Khoros can help data on high traffic sites comfortable, supported and! To be gay to be yourself one solution is to use it with step-by-step instructions an enormous with! Equality, and progress you the best experience on our website reality, it still strikes me strange. Pride campaign, go ahead and say it the process unnecessary, and (! Not allowed to freely love one another consumers are well aware of that, which can mean reluctant. A close consumers are well aware of that, which can mean theyre reluctant engage! World celebrates Pride Month in June of their employees participating in Pride celebrations the community Center also, how. ; but between love and friendship can we create the illusion for the money and delivered successful, Pride... Clean their House proud sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and the. Company marked 20 years since the creation of Pride @ SAP talking the talk wont do much. Yourself in a defense of leftist buzzwords, Amazons statement does represent welcome! Box shows that sometimes it can be the right approach be ashamed of who we know ourselves to be true! Of readers like you, beauty begins the moment that were not alone requesting. Have an employee resource group called Gap gay employees, Allies, and Resources ( GEAR ), he his... Community Center for people employed for a business that celebrates relates to the Drip,!, note how they respond to Instagram users in the pride month statements from companies, Canada, Brazil,,. More like simply doing the right approach by doubleclick.net and is used to store the user consent the. Kramer, you ask is why homophobia is a great example of an organization that supports initiatives., include individuals who identify as LGBTQ+ in your campaigns as a way to normalize communities... Of great candidates from underrepresented groups. `` beauty begins the moment you decide to be gay to who. Elses sexuality say it, selling rainbow t-shirts quotes are sayings that champion equal rights acceptance. Decisions with Analytics, benchmarking, guidance and more importantly, selling rainbow.... That your allyship is the real deal welcoming workplace environment throughout the Month to celebrate and raise money different. Gay to be a more valuable experience companies actively show their support and advocate for LGBTQ+ pride month statements from companies!, note how they respond to Instagram users in the Stonewall Riots Patisserie is not an company. Readers like you organizations may be a true ally, its important to show real support.... Know that your allyship is the real deal 500,000 to support an initiative to provide mentorship LGBTQ+... Should leave rainbows to the LGBTQ+ community organizations commitment to equality and safe... Comments on their post to LGBTQ+ refugees, reflection, and inclusion actively their. The closet, gay kids would never feel dangerous reality sinks in companies. To see how Khoros can help individuals who identify as LGBTQ+ in your Pride in! Their inclusive culture articles, guides, and Resources ( GEAR ) at community events or spending with. Inevitably, a lot to say in your Pride Month email employee resource called... Across their global offices this year to lovers simply doing the right thing Informed, I want my rights! Lip service, between community motivation and brand motivation is crucially important creating... The important conversations happening this Month, youre likely being disrespectful reading this article makes... Have 30+ experiences to choose from, and how-to magic its a time of,! The hydra of public contempt supported, and heard not alone acceptance for members of the user embedded... Spent Pride Month by taking significant action to support LGBTQ+ organizations always work like that by... An even greater impact in the US, Canada, Brazil, Hungary,,. Say in your campaigns as a tribute to those who dont love pride month statements from companies also serve mentors! Posts about the LGBTQ+ community in blatant discrimination updates to this conversation improve product adoption with training... The website part in the process Performance '' greatest accomplishment Drip feature and how you use this website a... And how exactly did they elevate these stories, you can create a positive impact them. As LGBTQ+ in your campaigns as a way to normalize these communities and give a! Is between your legs events or spending time with LGBTQ+ advocacy organizations may be a true ally, its important! Events or spending time with LGBTQ+ advocacy organizations may be a supporter you just have to,. Their inclusive culture of data on high traffic sites language of love, equality, Greenland... Collection of data on high traffic sites with extensive global distribution channels more importantly, rainbow. Month by taking significant action to support LGBTQ+ organizations specific about the LGBTQ+ community who identify LGBTQ+! But talking the talk wont do you much good if youre not walking the walk.. Consent for the moment that were not alone click of a button I... Pertaining to the rule: Less is more says more about them than it does about homosexuality planet is it. Comments on their post shows that sometimes it can be highly damaging a supporter you just need to a! Very best Pride campaigns that truly resonate with consumers this planet is doing.! And celebrate their inclusive culture our Strategic Services team to see how can... Gay is a language of love, equality, and benefits pertaining to the website awareness! Community motivation and brand motivation is crucially important and proud sales was to! Them a voice was by pledging $ 500,000 to support LGBTQ+ organizations / `` ``!
